Friday, June 21, 2019

LO4: Evidence of a focus group screening [✓]


I showed the final draft of my film to a focus group, this was of my target audience. I gathered feedback from these people and used this in order to make changes to my short film. It was made clear that the music was too loud within the documentary so I made sure that when it came to the final export I turned down the music and upped the audio from the two interviews. I also asked the focus group questions such as whether they thought that the film was interesting and something that they would choose to watch as well as asking if they felt like they had a deeper understanding of issues regarding the fast fashion industry in this current day and age.
From completing this focus group, I managed to gain feedback which has helped me to conclude that my short documentary is fit for purpose and is appropriate for its target audience.

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