LO4: A proposal for certification classification [✓]

The BBFC are the British Board of Film Classification. These are a regulatory body for films. Regulators view and assess the suitability of content for different media products.It is important in pre-production as the producer needs to make sure that no laws are being broken so that they know what audience the product is suitable for. This is a legal requirement. Regulatory bodies create policies which the producers can follow so that they aren't being broken and therefore being illegal. The BBFC give age ratings for films based on the content of each individual film. My documentary would be a PG. It could be said to be a U as there is no strong language or violence however the footage from the Rana Plaza disaster at the beginning  could be frightening or disturbing for younger viewer. The news is accessible to all so therefore it could be a U however I believe that PG is a more appropriate rating for my promo as the devastation which is shown could be deemed as scary to some viewers.

After viewing the guidelines for both U and PG rated films on the BBFC's website, I came to the conclusion that PG was the correct rating for the documentary. I believe that what is depicted within the beginning of my short film could be seen as disturbing however this is not due to dangerous behaviour or violence and includes clips from a real life event which took place in Pakistan, giving a younger audience an in site into how brutal life is, especially in the fashion industry. 

When editing my film, there was a section in one of the interviews where there was some mild swearing. This is something that I didn't want within my short documentary as I wanted my film to be accessible to all, even outside it's target audience as I believe that it is educational.  I thought about putting a bleep over this, however after further thought, I decided that this section of my interview was irrelevant and adding a beep would detect away from the continuity and flow of the film. 

After gathering feedback from my focus group, they also came to the conclusion that they believed that my short film was suitable for a PG audience, giving parents the freedom to decided whether some of the scenes were appropriate to their children or not. The focus group came to this decision as they said that all audiences are expose to the news and therefore would be exposed to some of the same clips used within the beginning of my film. 

LO4: Evidence of a focus group screening [✓]

I showed the final draft of my film to a focus group, this was of my target audience. I gathered feedback from these people and used this in order to make changes to my short film. It was made clear that the music was too loud within the documentary so I made sure that when it came to the final export I turned down the music and upped the audio from the two interviews. I also asked the focus group questions such as whether they thought that the film was interesting and something that they would choose to watch as well as asking if they felt like they had a deeper understanding of issues regarding the fast fashion industry in this current day and age.
From completing this focus group, I managed to gain feedback which has helped me to conclude that my short documentary is fit for purpose and is appropriate for its target audience.

LO3: Final Film [✓]

LO3: Linking audio to visuals and applying audio effects [✓]

 For all of the audio which I used I didn't add any transitions as I felt that these were not needed. I did change the noise gain to make it so that each piece of audio wasn't competing with each other.

This is the first piece of audio which I used within my documentary. The audio gain of the first piece of music was -20dB, this was because I didn't want the voice over to compete with the piece of music which was in the background. 

 The music then changes to a more upbeat piece. I used a camera sound to make this change. I made this audio gain -30dB, less than the first piece of music as this piece of music was louder.

 I turned up the audio of the interview clip, so that it could be heard clearer, as well as make it so that it is audible over the top of the piece of music in the background. This piece of audio gained +10dB.





This is a sound effect which I use throughout my whole documentary. I used as a transition to blend different piece of music together. I also used this where there were visual transitions between clips as well.

LO3: Applying appropriate visual effects and transitions [✓]

When editing clips of the two thrift stores, I knew that an important visual element of these clips would be the colour grading. I looked through all the different creative effects and settled on using "Fuji REALA 500D Kodak 2393". I feel that this is fitting because it gives the clips a retro vibe which fits with the idea of thrifting.

 When editing the clips which are of the Rana Plaza disaster, I wanted to make them black and white as I noticed that the quality of the clips looked bad in my offline edit. I used the creative effect "SL NOIR NOUVELLE" as I believed that this would improve the look of the clips and also add more of an ominous vibe.

 I added titles to my short film, using the same font for all. I wanted there to be continuity though out the short film so I made sure that all graphics I added were in the font "Vogue". I believe that this made my film look more professional.

I applied transitions to much of my documentary. The one that I used the most was "film dissolve". This one looked really effective when transitioning between the questions and the clips from the interviews. The screenshots show how this effect looks when put into my film. I really like the way that the text is still there for a moment at the beginning of the next clip.

LO3: Producing and reviewing an offline edit [✓]

This is my offline edit of my short documentary, this means that this is the first version of my short film. So far I have only edited around 2 minutes worth of clips and have not included and SFX or transitions. I know that there are some parts of this that I will change as some of the clips seem to be too long or don't fit together quite right but as a whole I think it is a good start. I know that I also need to add colour grading as well as titles in order to explain parts such as the questions which are asked within the interview.

LO3: Evidence of logging rushes and creating edit decision list [✓]

Here is my footage log. I made sure to record all of the footage that I had taken as park of the production of my documentary, this insured that I knew how long each clip was as well as the type of content in each and whether I could use them or not. 

I also made an edit decisions list. This includes the sections of the different clips that I want to use as I knew I wanted to cross cut between clothing and the interview. It also includes information on the effects that I am going to add to my short documentary and transitions between each shot to make it look professional. 

LO2: Footage in the style and conventions of the chosen genre [✓]

LO2: Following production processes [✓]

As well as the importance of industry standard equipment, in order to make my short film look professional, I also recognised that the practices which were used within industry were also very important too. Using pre-production materials, I planned the creation of my short film in order to make sure that it was planned out and I knew exactly what I wanted to film when I took the camera out to the location. Storyboards were a very effective tool to plan out my shot types as well as the action within the documentary. The shot type, mise-en-scene and camera angles were all visible on my storyboards so that it meant I knew what different shots I needed to film in each location. It also refreshed my memory on the narrative that the documentary followed so that I knew exactly what audio-visual content I needed. Alongside my storyboard, I used the script which I wrote for the voice over, which would be a key part of the audio of my documentary. Both of these production documents would be used throughout the whole making of the film. 

LO2: Following safe working practices [✓]

When filming my documentary, it was important that both myself and my crew stayed safe. By creating a risk assessment before hand, it meant that we were all aware of not only the risks but also what had been put in place to stop these from happening. It was very important that all of my crew knew what was on these risk assessments, so I made sure that they had all read them and also kept one on me whilst filming so that it was easy to access. I knew that as I was filming in public, I would need to be careful due to people who may end up walking in and out of my shots. I knew that in the Thrifty Store, this would not be as much of an issue as it was easier to get people to avoid the area where the interview was taking place however on the street this would be more difficult. Members of the public may not be happy with me filming as some might not want to be in my documentary, so therefore, I knew that the shots I would take needed to be ones which would either leave the public anonymous, through the use of a time lapse or have them sign a release and consent form. This would cover my back but also ensure that those who didn't want to be involved were also safe.

Whilst filming I had to make sure that I was always aware of the equipment and my surroundings. At Thrifty Store, I had to make sure that all wires were either concealed or made aware of so that members of my crew stayed safe and did not trip over them, this prevented risks to safety. No falls happened due to the wires being wrapped in red tape so that they were visible to members of the crew. I knew that the bulbs in the soft boxes can get very hot. I made sure that I turned these off when I wasn't using them and handled them whilst wearing gloves in order to make sure that I did not burn myself. When the time came to dismantle the lights, I left them to cool before touching them as I knew I needed to remove the bulb and that this would be hot. When removing the bulb, I still wore heatproof gloves as a precaution in order to keep myself safe. I also made sure to handle the bulbs with care as I knew that if I was to drop them, they would shatter and this could potentially cut someone which would need medical attention. By keeping the area which I was filming in safe, it meant that there wasn't any injuries or risks to anyones health and safety on the shoot.

When using my equipment in public, I made sure that I kept all pieces of equipment safe. I did this by making sure that equipment wasn't left in any location and was on a member of the crew at all times. As the equipment such as 4k cameras and tripods are expensive, I knew that it was in my interest to keep them out of the eye of the public unless they were being used. It was also important that when shooting outside, said equipment was not damaged by water. When I was filming it was not forecast to rain however I made sure that all of the equipment was in waterproof cases and were covered with water resistent materials such as umbrellas just in case of a sudden downpour. 

LO2: Following shooting script and storyboard [✓]

These are sketches from my storyboard compared with their counterpart which is a screenshot from my documentary. This shows how I used the sketches I did to plan out the shots and use them within my short film. I followed my script when recording my voice over however whilst interviewing I could not use my shooting script. I did however use the list of questions which I came up with during the interviews in order to prompt what I asked and also help me during post production.

LO2: Evidence of setting up appropriate equipment [✓]

 The equipment which I used when creating my documentary was a 4k camera, tripod and microphone. These were the pieces of equipment which I believed I needed in order to make my footage look professional and meet the industry standards.

Here I am setting up the tripod which I used in order to film my interview. A tripod was useful for this as it meant that I could be stood behind the camera asking questions without having to try and hold the camera steady. I set the tripod up both before the day I was filming and also when I was as well. I set it up so that I knew that it worked, meaning that each leg extended and the camera sat on the tripod, being secure so that it didn't fall off and break.

At first I was going to use a boom mic for my interview however I thought that this was unnecessary as I wanted my interview to still have good quality audio but also be personal so I made her wear a lapel mic so that I could hear what she was saying.

LO1: Release and Consent form [✓]

LO1: Call Sheet [✓]

LO1: Production and Shooting Schedules [✓]

LO1: Risk Assessments [✓]

LO1: Location Recces [✓]

LO1: Storyboard [✓]

LO1: Script [✓]

NARRATOR 

April 24th 2013. A deadly industrial disaster struck Bangladesh as Rana Plaza collapsed. Although the devastation which occurred due to this tragedy was indescribable, with over 1000 people being crushed to death, the attention that it drew to the unsafe and unofficial working conditions of factory workers marked the start of a change. A revolution.

EXT. CITY CENTRE. DAY

NARRATOR

Six years on. Although attention has been turned towards ethical sourcing and creating more ethical supply chains, not enough has been done. Factories such as Rana Plaza still exist worldwide with the only changes being to building safety and not workers conditions. In many factories the workers are still subject to dust and smoke inhalation due to a lack of ventilation as well as having to deal with poor lighting and exposure to electrical wires and chemicals. Conditions like these are still common and are not going to change whilst fast fashion remains as a key trend. 

EXT. ENVIRONMENT. DAY

NARRATOR

As consumers we are very much aware of the ethical issues surrounding the creation of fast fashion. Some changes are being made to this however the environmental issues surrounding the industry are very much being ignored. From toxic chemicals being dumped into streams polluting the rivers and surrounding areas to fast fashion brands insinuating their old stock rather than donating it. More and more pollutants are entering the atmosphere, all being avoidable if the right precautions are taken. 

INT. CLOTHING TAGS. DAY

NARRATOR

The global cotton industry uses more pesticides than any other crop in the world. Not only are water sources contaminated but the chemicals used poison farmer. The Textile industry admits more greenhouse gasses than international shipping and aviation combined. Second dirtiest industry in world. Coal is used to power factories whilst other fossil fuels are used to create materials such as polyester which is the most common fibre in our clothing and takes hundreds of years to break down. 

INT. CLOTHING STORE. DAY

NARRATOR

It is cheap, encouraging consumers to buy more and dispose of old clothing at unprecedented rate with 3/4 of clothing that is bought going to landfill. There

INT. THRIFTY STORE. DAY

NARRATOR

Bally Johal is the manager of the Thrifty Store, a vintage clothing store in Sheffield. 

INTERVIEW WITH BALLY JOHAL

EXT. RECYCLING CENTRE. DAY

NARRATOR

Fast fashion is said to be a response to a huge market of consumers who are demanding high fashion at a low cost. Retailers are actually creating the demand as they will gain profit. The fashion industry today is very different to the way that it looked in previous years. Fast fashion garments are bought, worn less than 5 times and discarded within a 35 day window.

INT. CLOTHING STORE. DAY

The only way that fast fashion can be described is as a compromise which comes at a massive human, social and environmental cost. We can change this. We need a change. We need a fashion revolution.